Forever 21

Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013.[3] Forbesranked Forever 21 as the 1000th largest private company in the UK. [4] From the initial, small, 900 square ft. Los Angeles store in 1984 to over 600 stores under the Forever 21, XXI Forever, Love 21, and Heritage 1981 banners throughout the Americas, Asia, the Middle East, and the UK, as well as an e-commerce site today, Forever 21 has experienced immense growth.[2][5] Having more than 60% of its apparel manufactured in China, this fast-growing retailer has also expanded, with an average size of 38,000 square ft. and 24,000 square ft. XXI flagship stores.[5] According to Adrienne Tennant, an analyst at Wedbush Morgan Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its trendy offerings and its economical pricing.[6][7] Women’s, men’s, and girls’ clothing, accessories, and beauty products are sold. The company has also been involved in various controversies, ranging from labor practice issues and copyright infraction accusations to religion.



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